The Art and Science of Data Visualization

“The greatest value of a picture is when it forces us to notice what we never expected to see,” John Tukey

People tend to be very receptive to visual information, which is why it is often said that a picture is worth a thousand words. This adage is especially true in data science, where data visualization transforms complex datasets into more readily digestible insights.

What is data visualization? Very simply, data visualization is the thoughtful display of data to facilitate understanding. As scientists, we use data visualization to understand data and communicate results. The information we derive from data is used to answer questions for research or science-based advice and then carefully packaged visually to enhance understanding.

At AJM, we are often asked to provide solutions related to complex environmental challenges. Whether related to wildlife, aquatics, or wetlands, we specialize in providing innovative solutions tailored to answering specific questions. Data visualization begins with elements of design. A good designer understands the needs and goals of the target audience and how to best represent the data graphically.